2008 Football Fire Up Video

This year for the football opener we wanted to try something we haven't really done before. We wanted to try incorporating 3D animation with live footage that was shot on blue screen.

Brad Sommer spent the better part of a month modeling all the elements in Maya for the video. He had the pieces that we used for props available to him in order to match the CG ones to the physical ones as closely as possible. Scott Horton then directed a shoot with an actor in front of a blue screen over the course of an afternoon using a Sony XD camera in HD. We had three sets of pads in different stages of being constructed and shot scenes multiple times with different combinations of pads.

We then had a couple of weeks to assemble the entire opener. Louie Dierckman edited all the video that appears on the screens and between the shots of the player. Adam Ruud textured all the CG elements in Maya with shaders he wrote. I keyed out all the bluescreen shots and composited all the CG and video together. I used After Effects and Keyframe to key out the footage. I then added the background and the CGI to the shots. I adjusted the lighting and color and tracked the shots together. Finally I cornerpinned the video to the CG screens and created the end graphic that the team walked out too.

Overall this was a fun project to do. We learned a lot in the process and we're looking forward to doing it even better the next time around. Enjoy the opener.